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PRISMA divide todas las secciones censales de España en 38 tipologías en función de los hábitos de consumo de la población y sus características sociodemográficas. De este modo podremos saber dónde ofrecer nuestros productos, sabiendo que los potenciales consumidores en esas zonas coinciden con el perfil objetivo de nuestros clientes. Leer más…
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